If you’re not feeling Stereo Sound Agency, then maybe we can’t be friends anymore.
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A letter to Little Dwayne.
Okay, I’m really going to try and stay positive on this one…..really. Lil Wayne likes to ride skateboards now. Maybe you’ve heard this already. Fine…..just fine. He was inspired by Alex Midler, so he decided to pick up a board and become a “skater boy.” Again fine….just fine. Then things changed. Then he started his own “skate company.” He’s now pushing around with some professionals, he’s on the Berrics, and he’s getting shine from a ton of people including Lil Stevie. Then he went and said “Yes, I made skateboarding cool,” and now he has a signature shoe for Supra……maybe the Mayans were right.
photo courtesy of ditcradio.com
On the positive side, he’s taken some decent slams and continues to get back up. He’s trying to get better at skating, and seems to really be putting his heart into it. I like to see that. He’s promoting skateboarding, and clearly he has a lot of people listening. These are all good things. I do however have some serious concerns.

photo courtesy of livemusiccityblog.com
Dear Dwayne-
You did not make skateboarding cool. Please be careful about what you say and how you approach the world of skateboarding. For many of us skateboarding has been cool since you were in diapers. I’m only 4 years older than you my friend, and yet skateboarding has been cool for me since 1984. For others skateboarding has been cool since before Jay Adams made it cool. For others skateboarding has been cool since before Nashworthy urethane became the norm. For many of us skateboarding was cool when the world loved us, then when they hated us, when they thought we disappeared, and then when they loved us again. Skateboarding was cool when we were beat up just for skateboarding. Skateboarding was cool even when most girls hated us for skateboarding. Skateboarding was cool when…as an only child in the streets, my friends and my board were my escape.
I’m glad to hear that you are promoting skating, and it’s a good thing that some kids now think skateboarding is cool because of you. Again though I ask that you are careful in your words and actions. Right now there are kids sleeping in cars and on couches in Southern California just to get sponsored and make a life out of skateboarding. Those kids are hungry as fuck. Those kids would kill for a shoe on Supra. Those kids are what make skateboarding cool.
Congratulations on your success in the music world. I don’t like your music at all, but I give you credit for coming from meager beginnings and succeeding like very few ever have. I ask that as you move forward, please set a decent example for our kids in any way that you can. Don’t tell kids to drink Mt. Dew, let alone mix it with Codeine and Jolly Ranchers (you should stop that shit too by the way, it sounds fucking horrible). Set a good example in terms of skateboarding as well. Don’t forget, that for many of us it is not a passing fad. Skateboarding is who we are. There is a storied history to our world. Have some respect for that.
Thanks-
cc:aka:bt
P.S. A couple of tips here too……watch Gonz skate as much as you possibly can, and start listening to Dead Prez. You’ll thank me for both later.
Snowboarders can’t skate….
I know a lot of you assholes think that. Shit is different in Utah. Change That Tape. SFK.
DVS up for auction?
Got a few million on hand? If so then you….yes you…have the potential to purchase DVS Shoes. On June 13th there will be an auction to see who can bail Brian, Kevin, and The Gav out of bankruptcy. It looks like they’ve been doing everything they can to keep that ship afloat. We wish all the boys well (still can’t believe dude is VP of anything). Check the details over at TW Business, and start saving some dough…..shit it’ll probably be an energy drink company.

photo courtesy of shop-eat-surf.com
Gnarwhals on Frozen Planet
Which Monodons are just as magical, majestic, and magnificent as Mark Gonzales? Mother Huggin Narwhals…you guys need to check out the Spring Episode of Frozen Planet….Narly.

Mark Linfield photo courtesy of dsc.discovery.com
Colt Bowden and Stereo
Stereo Skateboards speaks to me….for a number of reasons. I have always been surrounded by creative people in my life, and as a result I have a heavy appreciation for Art and Design. I thank my mother for that mostly. Chris Pastras always just seemed like one of the kids I would have surrounded myself with. Chris has an incredibly creative mind, and he expresses that in his skating as well as his artwork. Stereo’s marketing, design focus, and overall attitude balance art and commerce far better than any other product involved in skateboarding. Recently Chris and Jason have had local Utah artist Colt Bowden design their Retro Americana Classics Division. Colt is an excellent skater as well as an accomplished and detailed artist. I’m very stoked for Colt, and I’m so glad to see these two collaborating. It just makes sense. Take a look at Chris’ Hand in Hand, check out Colt’s site, buy some of his work, and then go support Stereo Sound Agency.

photo courtesy of coltbowden.com
RIP David Amador
I broke my ribs on Dave Amador’s ramp when I was 12. He never knew about it. For those that don’t know…David Amador is what skating and the SLC is all about. Dave was a guy that truly skated for the love of it. He was three years older than me, but was super cool to us as kids. I grew up about a block from him, and followed him through school as well. There were older guys in the neighborhood that would shred the ditch at the old Uintah, and most were super dickish. Dave fucked with us, but was never mean. He was more about treating groms like….well groms. It was a good thing. It gave us humility, and pushed us. Dave was the only guy in our neighborhood to have a backyard ramp, and needless to say we thought he was a God. His dad kicked us out regularly for poaching, but was always very cool about it. Whenever Dave was there and would skate with us, it was all time. He skated with tons of style and power. Skating and Salt Lake owe a great deal to David Amador. I know Dyet misses him, and I’m stoked to see Lizard is paying respect as well. You should pay some respect, read his obit, and check out Angela’s thoughts (along with some of his writing) over at Slug. The skate community in SLC misses you Dave. Thanks for keeping us all on our toes. Rest In Peace.

photo courtesy of slugmag.com
Haroshi DLX & HUF
I know for many of you this is kind of old news, but I had to put up a Haroshi post. The guy is an absolute inspiration, and he is the embodiment of DIY. …oh and I must have the new Haroshi-Huf Pro-models…clear cup soles?…so rad. Now stop reading this, and check out his Aberrican Me.


photos courtesy of haroshi.com
Kid Creature
If you haven’t checked him out already, you need to look into Kid Creature. Cal is a rad kid with a big heart. Buy some of his gear, and donate to a great cause.
Eswic Apparel
Former Skate TM and Co-Owner for RVCA Jimmy Arrighi left the company this last fall. I was bummed to hear this since I’ve always thought RVCA was a rad company, and that Jimmy was a huge part of their skate division’s credibility. We knew he’d be up to some clever big boy shit, and we were right. Eswic Apparel has a slaughterhouse of a team (RVCA exodus apparently), and they’ll be at Agenda this month. Good luck Jimmy we’re stoked for you, and can’t wait to see the new line.

photo courtesy of thrashermagazine.com
Ice Cube backing The Eames….Seriously
Just watch this and trip out….

